Reach Helicopter Pilots with Helipaddy Advertising

How to directly reach to helicopter pilots

Helipaddy provides three targeted and innovative ways to reach helicopter owners and pilots, offering a comprehensive and respectful approach to aviation marketing. Helipaddy prides itself on maintaining high levels of engagement with pilots, all of whom are registered users with detailed profiles that highlight their unique skills and flying experiences.

In the Helipaddy model, it is the Pilots (not the Site Owners) who invest in the App, which underscores our commitment to providing value to this community. This deliberate focus results in a user-centric platform that prioritises pilot needs; hence, we have a strict policy of not interrupting their user experience with ads or distractions, allowing them to fully immerse themselves in the services we provide.

All of our advertising has to meet the requirement that it is relevant to the helicopter pilot.

Summary of options

Method 1 – in-app site presence

This works for flight schools, hotels, restaurants, and various event landing site alternatives. Basically, any case where a landing site physically exists can benefit from this method. The advertisement is persistent, remaining visible to potential customers consistently, and it is easy to design and update yourself, ensuring that the information is always current and relevant. This flexibility allows for tailored marketing strategies that resonate with specific audiences, ultimately improving visibility and attracting more clientele.

STEP 1: Make sure your landing site is claimed in Helipaddy (find the Register and/or Login link on our site owner’s page)

STEP 2: Email us and ask us to set your location to Helipaddy Recommended. This is a manual process by design as we vet all applicants.

STEP 3: We prioritise Helipaddy Recommended in various ways but all of which significantly benefit your SEO.

STEP 4: Easy to do links back to your website, promotion or shop.

Method 2 – in-app push messaging

Currently in Beta, available on a case-by-case basis.

This method is particularly effective for delivering timely notifications, such as fly-ins, product launches, and special offers. We will gather essential details from you, including the message content, the specific date for the notification, and the target region(s) where the message will be most relevant.

In addition to geographic targeting, we also possess the capability to segment our audience based on pilot experience and various other factors. Geographic and profile-based targeting ensures messages are timely, relevant, and effective.

Once the parameters have been set, the pilot receives a push message directly to their device. This notification is prominently displayed in their App within the Alerts channel, ensuring that it is readily accessible. Additionally, the icon badge on their device is updated, clearly indicating the presence of a new alert.

This method of communication is exceptionally direct and has a zero spam risk, which is crucial for maintaining the trust and attention of our audience. Since 100% of recipients are helicopter pilots and/or aircraft owners, the relevance of the message is guaranteed, increasing the likelihood of positive interaction and response. By utilizing this targeted approach, we enhance the overall effectiveness of our notifications, ensuring they are both timely and impactful for our users.

Price – valid during 2025 – £190 per alert per region or £590 per annum (one alert per quarter per region).

Method 3 – newsletter advertorial

Helipaddy will place content including links and images inside newsletter articles. The advantages of this method are numerous and impactful for your brand’s visibility and engagement.

Firstly, there is a persistent presence for your content as long as the article remains online. This means that your audience can continuously access information about your product or service, enhancing brand recall over time.

Secondly, the articles benefit from excellent SEO, which significantly boosts page views for relevant search phrases. This is crucial because it maximizes your content’s reach beyond immediate readers, allowing potential customers to discover your brand through organic search results. We also have the capability to incorporate additional search phrases that you suggest, further tailoring the content to your branding strategy.

In terms of feedback, we are committed to providing comprehensive view reports. You will also be able to track click-through rates via your analytics dashboard, giving you valuable insights into how your audience interacts with the content.

Our approach is non-spammy, as we carefully select articles that naturally complement your product or service. This ensures that the content resonates with readers and enhances their experience rather than disrupting it. To illustrate this, we can share an example advertorial for Bell Helicopter, which demonstrates effective integration without coming off as overly promotional.

Moreover, we benefit from a big reach since the article is distributed to all our registered users through dedicated email blasts. This audience is broader than our app users, as it includes all newsletter subscribers who aren’t yet registered. This unique exposure helps you connect with potential customers who may not have interacted with your brand before.

Helipaddy also simplifies the process for you, allowing for easy promotion of product discounts, loyalty promotions, or direct-to-shop links. This can enhance your marketing efforts, providing incentives for your audience to engage with your offerings.

Lastly, having your content available in our newsletter reflects positively on your brand. It positions you as a thought leader within your industry and demonstrates your commitment to providing valuable content to your audience.

Helipaddy can either construct the article for you or republish one that fits your profile seamlessly. For reference, the Bell 505 article serves as an excellent example, showcasing how we can craft compelling narratives that align with your business objectives.

Price- valid during 2025 – £600 per article. No charge is made until article is approved and goes live.

Contact us

To get started with any of these advertising options, contact us.